How To Optimize A PDF For SEO
Topics: keyword research, website optimization, pdf optimization
The question some people ask is whether or not pdf documents pass page rank?
Based on my testing, the answer is decidedly yes, but there is still a question of how much weight they are given. I believe they pass at least equal weight as an html page. Nevertheless, optimizing for pdfs makes sense since you are already taking the time to create the darn things anyway.
Here are some tips that could dramatically improve your pdfs search engine friendliness:
1. After you perform keyword research, include active links with your theme keywords as text within your pdf. This works just like any other kind of anchor text linking. You are given keyword Theme Ranking and just like when you include anchor text in a web page. My theory is that you are given quite a bit more if the subject matter of the pdf is on theme and on topic. Further testing will determine exactly how much PR is passed. I believe having active links inside a pdf pointing to your website does increase your search engine ranking for terms targeted, just like having the word video in the anchor text with your targeted keyword now seems to give an inbound link more Page Rank.
2. Hopefully it is pretty obvious that you should use formatable text within your pdf because search engines do not really see text within images- or at least not proficiently. (That is another topic). Basically treat the document like it is html when deciding where to bold and italics. Make sure that you use your keywords in the title etc.
3. Make sure that you do not use only images and that you use text for direct response marketing purposes other wise your listing on the search engines results page will not be clickable.
4.In order to get your pdf indexed by the search engines, link to the pdf from a page that is already indexed. I know it does not sound like rocket science- and yet so many people forget to do this.
5. Be sure to BRAND your pdf so that when people actually click on your pdf they can at least find your website or contact you by snail mail or phone. It is probably a good idea to create a hyperlink to your website of landing page.
6. Before you publish your pdf, double check to make sure that your intended links are truly active and hyperlinked.
PDF Creation Tip:
Be advised that Acrobat Reader (Adobe) has no way to create active hyperlinks. This is one of the feature to the Acrobat Standard 7.0). There are other cheaper software packages that will create active hyperlinks, but they are not always accurate, so you will need to double check.
If you have gone from Microsoft Word and create a pdf in Acrobat Professional, the links should automatically be active in your pdf document when you render it.
Using Adobe Acrobat Meta-data Function:
This is a confusing topic. Adobe Professional does have a function tab that allegedly allows you to insert meta data into a pdf document:
Apparently this function is still an area of mass confusion. Nobody seems to agree if it is worth your extra time to fill this box out in Adobe.
This is because several expert SEOs have tried to figure out exactly what is happening when you add the meta-data to Adobe Acrobat Professional.
There is an excellent article on this here:
SEO your PDFs
I will do some more testing on this, but right now I am pretty much ignoring this function until I am certain how Adobe handles the xml, and how that works with the search engine spiders.
Analyzing the Metrics:
You can use tracking software like Click Tracks to monitor and test the keyword click thru rate on your pdf files. If you target the correct market long tail topics and keywords, you should be able to generate decent traffic to the deeper pages in your website.
Russell (aka “the keyword guy”) is a search engine optimization auditor and co-inventor of the Theme Zoom keyword research tool. Theme Zoom vision was created out of necessity. Russell has spent hundreds of hours engaging in keyword research for clients. to learn more visit www.themezoom.com
Previous Articles Highlighter:
Purchase Your Home With A Reverse Mortgage (1)
This is important for a number of reasons. Firstly, there is no income or credit qualification requirement for the reverse mortgage. Borrowers with limited and fixed incomes typically don't qualify for conventional financing.
Process At Home Review: Can Angel Show You How To Make Money? (2)
I would not say that this is an outright scam but the advertising is misleading to the point where some people have started calling it just that. The people that receive emails about this program believe that it will be a real job and not a home business.
How To Apply For A Credit Card (3)
The card supplier will then conduct certain investigations to check your credibility. If there are no problems and if everything is okay then your plastic will be issued to you.
Your Speed Reading Questions Answered (4)
Though a contestant may read through the material at a rate of 5000 words a minute, if they are not able to comprehend the material or recall pertinent facts, the test is considered a failure.
Psychology Career Education And Advancement (5)
They do not have to work long hours like the psychologists who work with hospital and government organizations do. Another aspect of a psychologist's job is conducting tests and experiments.
How To Create A Used Bookstore Online (6)
Before starting to sell, you will first have to build your stock of books. You can advertise on the Internet and also check out various bookstores, which may have overstocked on some titles.
Antique Coin Prices And Varieties (7)
Anyone who is interested in buying a particular kind of coin and at a reasonable price should be very alert and conscious of the valuation. Buying antique coins has an advantage over similar investments because they can be easily liquidated.
Security Cameras Are Defeating Terror (8)
This is all aimed towards maximizing the safety of the passengers from the moment they enter the airport until they reach their desired destination. Specifically speaking, the airports' security camera systems have been significantly transformed and updated to meet the demands of our insecure world.
Leasing A Car: Is It For You? (9)
In case you are not too familiar with the usual arrangements of car leases, many car leasing companies are now operating to lease or rent cars to clients for a fixed term.
Drawing Up A Successful Small Business Marketing Plan (10)
Endeavour to use a wide selection of media. 6. Analysis. Determine how you are going to test, measure and tweak your marketing efforts in the short and long term.
Newer Articles Highlighter:
How To Visit Piedmont's Barolo Wineries In Italy: Amazing Wines And Hospitality (1)
At the top end at the same level as Tuscany's Brunello, you find Barolo and Barbaresco made of Nebbiolo grapes. In the middle range, you'll enjoy Barbera, Nebbiolo, Grignolino and Brachetto, of grapes of the same names.
Sponsoring Downline: Ride The Internet Highway To MLM Success (2)
Why are internet marketing techniques better than traditional marketing techniques? Here are a few reasons: Your customers target themselves to you. They search online for products or services and click on ads that interest them.
Love In The Smallest Packages: IPod Nano Accessories (3)
Topics: iPod accessories, iPod Nano accessories Apple's iPod is known foremost for revolutionizing the digital music world. Secondly, it is known for offering an infinite amount of possibilities for customization through its selection of available accessories, both released by Apple and other competing technology companies.
See The World: From Home (4)
Topics: cruise, cruises, Majorca, sailing, Mallorca, holidays, vacations, flights, hotels A roving home on the high seas may sound like a thing of fairy tales or pirates, but the world's largest residential cruise liner makes it a reality for its residents.
Hybrid Cars: Do You Really Save With These Fuel Economy Cars? (5)
So what is your reasoning to purchase a fuel economy car? Is it for the environmental aspects? Whatever it may be, personally I wouldn't purchase a hybrid car for purely economic reasons.
Would You Require A Bad Credit Repair Service? (6)
They can offer you advice over the phone or over the Internet, but it is usually best to go see them in an office to get one of one counseling.
Generate Leads Through Traffic Exchanges (7)
This is referred to by most marketers as the subscribers list. This particular program or service is vital to the triumph of an ad campaign. - A One Time Offer - Also known as an OTO is used with the above mentioned autoresponder to present the subscriber with a special discount on a part of the product's extras or may even offer the product itself at a bargain discounted price.
Finding The Right Bluetooth IPod Accessories For Your Home (8)
Of course these are only a few options out there when it comes to bluetooth and iPod accessories for your home. But it gives you a good idea of what to expect.
Keeping The IPod Portable With Miniature IPod Speakers (9)
You can take your music with you literally anywhere. The headphones are also incredibly portable, and you can easily fit both the iPod and the headphones into your pocket.
Do Not Listen To Every Piece Of SEO Advice (10)
Do this and just let the others fall as they may. If you have a fresh site with rich content, it is sure to please the major players. If you spend your time trying to please all you will lose the will to live and you will not see the same success.