How To Write Google AdWords
Topics: phrase match, exact keyword match, broad match, adwords, keyword matching options, traffic, advertising.
Googles AdWords program is the dominate force in Pay Per Click advertising. With AdWords and most other PPC programs, you can get your ad displayed quickly and start generating traffic to your website almost immediately.
But writing PPC ads can be tough. For one thing, you dont have a lot of space, so every word has to be powerful and lead prospects to take the desired action, to click on your ad.
PPC ads are sort of like the classified ads you see in the newspaper. They are short and to the point. Your PPC ad needs to tell enough to generate a click, thats it. Thats the whole function of your ad, just to get the click. Dont try to sell in the ad, thats the job of your website.
The following guidelines, although directed at writing ads for Googles AdWords, are applicable for most all PPC ads, such as Yahoo and others.
With AdWords, you get a total of 4 lines of text
1. Title 25 characters maximum
2. First Text Line 35 characters maximum
3. Second Text Line 35 characters maximum
4. Display URL 35 characters maximum
Title
This is the most important part of your PPC ad. It must instantly grab the viewers attention and get him to read the rest of your ad. In essence, the title is an ad for your ad. Try to include your keyword in the title and it will show up in bold letters, drawing further attention.
Use powerful words in your title, like Discover instead of learn or Revealed instead of show. Remember, you only have 25 characters, so make each word count.
An easy way to get started is to write your title without size constraints, just say what you want to say. Then work on shortening it down to the size allowed. Although writing a compelling title may seem like a major effort, it is the most important part of your ad, so take whatever time you need to get it right.
First Text Line
Use this line to show your most powerful benefit and make it appealing at the emotional level.
As an example, if you are selling a weight loss product for men, you would play up the angle that his new look will enable him to attract lots of beautiful women. He will have more dates than he can handle.
Second Text Line
Here, you will present another benefit of your product, but you will appeal to your prospects logical side.
Show him how the health benefits of your weight loss product will help him to feel better or live longer or be able to wear the latest styles. Essentially, you are giving him the logical reasons to purchase your product.
Display URL
The display URL is valuable space thats routinely ignored by PPC advertisers. Although many marketers dont think of the display URL as an actual part of the ad, it can and should be used as an active part of your overall call to action.
Capitalize the individual words in the URL to make them stand out and create a landing page with a descriptive and desirable name. If you can put your keyword in the display URL, so much the better.
The point here is that you can use the display URL to further draw attention to your ad and get more clicks.
Sometimes, less really is more
Many people conclude that the small amount of space available for PPC ads is a serious impediment to success. However, consider this If you were advertising your weight loss product in a health magazine and your competition is a big company with a huge budget, your little ad would be overshadowed by your competitors full page color ad. However, with PPC ads, everybody gets the same amount of space, so your creativity can go a long way in stomping your less imaginative competitors.
Ranju is the assistant editor of Traffic-Trix.com and he is an Under the Radar Internet Entrepreneur who is been quietly selling various products for the last 8 years.
Previous Articles Highlighter:
Best Tips For Dog Tick Removal (1)
If the tick refuses to budge, try moving from side to side to unhook the jaws wile pulling away from the skin. Doing this and keeping constant pressure on the tick will cause him to tire and give in, releasing the tick in one go.
Why A GPS System Is Almost Mandatory For Fishing These Days (2)
GPS will allow you to plot certain points on the GPS so when you go back out fishing you can go to the same spot you went before and catch more and more fish.
A Brief Overview Of The Game Of Ice Hockey (3)
Even though it is a hard and tough sport you can still play it without getting hurt all the time even though you are bound to get into a fight or get hurt.
Internet Business Opportunities - The Best Way To Start A Home Business (4)
The great thing about this is that you can either sell your own products, or you can use a drop shipping service to sell somebody else's. Either way, an e-commerce store is a great home business idea if you are interested in pushing products.
Bed And Bath Products Create Comfortable Surroundings (5)
Other bed and bath products originated in the kitchen and now hold a coveted place in the corner of the dining room. People pass by these products each day and barely notice them because they have become a part of their lives.
There Are Benefits For An Affiliate Marketer (6)
Topics: Business, Internet, Articles, Marketing, Network, Tools, Search, Engines Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing.
Making Your Fortune With EBay (7)
Of course, there is junk and then there is junk. One man's trash may not be anyone's treasure. Do a little research and see what similar items have been selling for.
Achieving Network Marketing Success With A Proven Method Of Ezine Ad Placement (8)
Above all, is it worth your investment? Repeat this process for as long as you wish. Committing to all three forms at the same time with a single publication is a monumental task.
Six Things You Should Know Before You Buy A Coil Binding Machine (9)
These six points are important for you to know before purchasing a coil binding machine. Although there is certainly more to learn about coil binding, if you understand these six points, coil binding will be much easier for you.
Canister Vacuum Proves More Efficient (10)
From the canister unit there is a hose which attaches to the various vacuum accessories. These include such things as a wand, beater bar, or rotating brush and are most often used to clean upholstery and carpeting.
Newer Articles Highlighter:
Grand Piano Dealers Help You Find A Quality Instrument (1)
From jazz to blues, from musicals to international concert halls, those eighty-eight keys have their place. A good quality piano is perfect for any style of music. It's just a matter of finding one that works.
How To Have Your Own Brand Of Handbags Made In Italy Quickly And Inexpensively (2)
Italy is home to the best manufacturers of handbags and to the best leather tanneries in the world. Quite often the biggest brand names spread their manufacture among many smaller handbags makers within Italy.
Useful Tips On How To File For Bankruptcy (3)
When starting the process, some people try to cut corners by attempting to take care of the matter themselves. However, most people quickly discover, in the process of learning how to file for bankruptcy, that there are many complex issues and details to be dealt with and they end up getting bankruptcy help from an attorney.
Effective Rowing Techniques For Any Sized Boat (4)
Furthermore, rowing is an activity which demands a great deal of physical strength and determination to achieve, and demands a high level of dexterity and coordination for any level of success.
Writing More Effective Essays (5)
The conclusion should not simply round up the points that you have made, but should draw in the conclusions, or inferences that can be drawn from the points you have made.
Take 38 Hours Off From Your Work Week And Still Get The Same Results (6)
It's a life-enhancing combination! Donald Mitchell is an author of seven books including Adventures of an Optimist and The 2,000 Percent Solution. Read about creating breakthroughs through 2,000 percent solutions and receive tips by e-mail by registering for free at www.2000percentsolution.com.
Don't Become Obsolete -- Do That To The Competition (7)
It's like exercising. Get in the habit! Donald Mitchell is an author of seven books including Adventures of an Optimist and The 2,000 Percent Solution. Read about creating breakthroughs through 2,000 percent solutions and receive tips by e-mail by registering for free at www.2000percentsolution.com.
Starting A Home Business? (8)
Take a look at doctors, lawyers, and Mom and Pop shops. The business depends entirely on the doctor or lawyer being there to fulfill their job. If a doctor has a sick day he loses money.
A Career In Civil Engineering (9)
Many students prefer to work and earn at the same time because that can earn them a tuition reimbursement. Acquiring a Master's degree or a PhD helps a student to specialize in the field.
Moving To A Caribbean Island? Tips To Keep In Mind (10)
Finding a job there is another major hurdle. Also with many Caribbean jobs, you will need a work permit or sponsorship from an employer prior to leaving if you are not a national there to begin with.