A Look At Adwords And Premium Advertising On Google
Topics: pay per click, pay per click advertising, Adwords
If you do a search at Google, you’ll notice that not only do you get a list of all the sites that return your keyword, you also get a list of other relevant ads on the right of the page and at the top of the listing. These are part of Google’s Adwords and Premium Advertising programs.
Advertising like this can certainly be an important part of your marketing plan. Well developed ads with clever wording can prompt an immediate response from the reader to visit your site. Google and Overture are currently making a lot of money with this kind of advertising-and if they’re making money, you can be sure their advertisers are too.
Buying an AdWord on Google is a little complicated but it can be very cost-effective. In effect, Google has combined the Pay-per-Click system with their own relevancy calculations. You’ll need to select a keyword-or an ‘AdWord’ in Googlespeak-and write a short description. But you’ll also have to choose how much you wish to pay, and the price won’t guarantee you a position.
Advertisers enter a maximum bid per click and this is multiplied by the click-through rate (the percentage of users who click on the ad). That’s the score Google use to allocate position.
So for example, if you were prepared to pay a dollar per click, and one user in a hundred who saw your advert clicked on it, you would get a rank number of ($)1 x 1% = 0.01.
Let’s say that gives you top position. You might then get even more users and a higher click-through rate of 2%. That higher rate would reduce your price to 50 cents (0.01 divided by 2%).
All very nice, and it’s always fun to pay less than you’ve said you can afford, but how it works is less important than the fact that it does. All you have to do is figure out how much you’re prepared to pay for each click, how much you can afford to pay each month, and write a great description.
And once again, it’s the description that’s key.
Like the PPC’s, your description has to persuade users that you’re relevant; it doesn’t have to play to the search engine’s software. By all means repeat the keyword, but also make sure you have good, call-to-action copy like “Grab a great deal on DVD’s today!” or “Buy now, while stocks last!” Remember, the more clicks you get, the more sales you’ll make-and the less you’ll pay.
Always place the AdWord in the most appropriate category and track the responses you receive from it. Be proactive in redefining your strategy if you receive minimal response. You’ll probably have to play with the wording and the keyword selection to get the results you want.
Premium Advertising
This is the Platinum Card of Google advertising. For at least $5,000 you can be one of two advertisers to top a category. Very effective, very prestigious-and very expensive. $5,000 is the minimum bid. Something to think about-if you think you can make the money back.
Gregg Hall is a consultant for online and offline businesses and lives in Navarre Florida. Get more tips on pay per click advertising at www.theinternetmarketingsecrets.com
Previous Articles Highlighter:
How To Make The Right Offer On The Car You Want (1)
If you don't do this you are setting yourself up to get taken. Don't fall in love with a particular car and buy into the lie that it is the only one.
Why Are Shoes So Important To Women? (2)
But if the boots are found to be in immaculate condition, then she probably has interest in country and western dance. A wide collection of shoes in diverse colors, shapes and style means that perhaps she is an office worker.
How To Buy Protective Motorcycle Clothing That Does More Than Just Look Good (3)
Topics: motorcycles, motorcycle gear A lot of the motorcycle gear on the market today; clothing in particular is being made more for looks than protection. When you are sliding down the asphalt at fifty miles and hour it's not about the looks!
How To Make The Right Hybrid Choice For You (4)
If you know of a new hybrid vehicle that will soon debut, it is best to order this car through a local dealership. When dealing with a salesperson, you must always have confidence in his knowledge of the hybrid.
What Are Some Of The Hazards Of Hybrids (5)
New hybrids are bursting onto the market at an increasing rate and therefore all first responders (including the police, fire department and paramedics) need to be taught about ways in which hybrid cars differ from more traditional non-hybrid models.
How To Save Money On Gasoline (6)
At the same time, use your air conditioner sparingly. The AC compressor drags down your engine and will have a big negative affect on your gas mileage. Avoid jackrabbit starts and stops; this is one of the biggest culprits of poor fuel economy.
Why Are We In Love With Sports Cars? (7)
Finally, the sports car appeals to man's desire to reassert his strength in a world that no longer requires physical prowess. Humanity has grown softer and the need for violent power to function successfully has been reduced to near zero.
Things To Watch Out For In A Used Car (8)
If it has too many problems pass on it. Make safety a primary concern. Buy a vehicle that is new enough to include airbags and if possible anti-lock brakes as well.
Some Good Sources To Find Used Vehicles (9)
Car dealers advertise in those as well. Some newspapers require dealers to identify themselves but many do not. Large used car specialty dealers such as Auto Nation and Car Max are another place you can find a good used car but you are going to pay for the convenience.
How To Express Yourself Through Blogs (10)
reads at an eighth-grade level so arming yourself with a recondite vocabulary will not be helpful (nor was our reference to a 'recondite vocabulary' unless you knew that recondite means "difficult to understand").
Newer Articles Highlighter:
Build Your Home Yourself And Put Thousands Of Dollars In Your Own Pocket (1)
In many cases, they even have supervisors who watch the subcontractors so they arent even involved in that! So why cant you do that? In actuality there is no reason you cant.
Popular Shoes For Summer Of 2006 (2)
Topics: fashionable shoes Summer has always been a time for open shoes such as sandals and espadrilles and this summer is no different. Even though the retro looks of the wedge and platform shoes are coming back into vogue, espadrilles are still one of the top fashion looks in shoes this season.
How To Find Affordable Sports Cars (3)
Many seemingly great deals can really be busts for a buyer if they are not sufficiently educated. However, affordable sports cars are out there on the market-one need only find them.
How To Pinstripe Your Car (4)
Topics: car wax, car care products There are different methods of pinstriping and depending upon what level of sophistication you are seeking in the pinstripe you may or may not want to seek professional help.
Should You Sell Your Car Or Trade It In? (5)
This is commonly called the blue book value. To find your car's blue book value, you can buy a blue book for used vehicles at most bookstores or visit www.kbb.com.
The First True Production Model Porsche The Porsche 356 (6)
The original selling price for a Porsche in the latter 1950s was only $4,000. Max Hoffman was the only Porsche importer in the United States back then and wanted a lower priced, speedy version to market to Americans.
Skincare Advice For Everyone (7)
You should also add Omega-3 oil to your diet. If your skin is shiny or feels slick, especially on your forehead, nose, and chin then you probably have oily skin.
Why To Wait A Year For A Hybrid Car (8)
Americans have bought into the bigger is better auto craze. The demand for oil goes up every day. Purchasing a hybrid, though, helps to tell the people around you as well as the government and the auto makers that you personally want fuel efficient technology that will stop robbing our natural resources and those of other countries as well as a fuel source that is not dependent on the help of other countries.
Things To Consider Before You Get A Debt Consolidation Loan (9)
Of course, this is the absolute number one most dangerous thing about debt consolidation. Almost without exception, the loan will be secured on your home. That means that if you start missing payments, the finance company will kick you out, take ('repossess') your house, sell it, and pay back the debt with that money.
Do You Think You Can Afford A 2005 Porsche Carrera GT (10)
The engine that makes all of this possible is the 5.5 liter V-10 which was created in Porsches development center in Weissach, Germany and has been bored to 5.7. With a super low center of gravity, sixty eight degree V angle, and using the technology of multiple valves with four per cylinder it is no surprise that this engine delivers such outstanding performance and with the engine block, crank, and cam shafts all constructed of light weight alloys it only weighs in at a little over 470 pounds!
Permalink to A Look At Adwords And Premium Advertising On Google