Small Business Marketing: Five Simple Steps To Get Three New Clients, NOW!
Topics: marketing coach, direct marketing, network marketing, marketing ideas, small business marketing, tel
I am naturally a competitive person. I like to set a goal, treat winning like a game, then see where I need to challenge myself to reach my outcome. This strategy is the reason why I went from low six-figures to high six-figures in just twelve short months.
Which got me thinking: why not give a “marketing coach’s challenge” to my readers to get three new clients in the next thirty days? If treated like a game (so you have fun!) this challenge can help you focus your marketing, your decisions and your actions in a positive, motivating and profitable way.
So, wanna play the “3 in 30 days” game with me? The rules are simple: decide, take action, and then repeat. Ready to get started? Here are five important steps to “win” at this fun and profitable game:
Step 1. What is the program or package you are offering to your three potential clients? List the results they’ll get from hiring you. By focusing 90% of your list on the results and 10% on the program’s features, your potential clients will clearly understand WHY they need to hire you.
Step 2. What is the specific problem your offer will solve? Time to throw out tired phrases like “improve your work/life balance” or “feel better about yourself.” With this marketing idea, you hone in on solving one specific problem, and thereby give the gift of simplicity and focus to your overwhelmed potential client.
Step 3. How many people can you reach each day? This is not the time to be shy! Set a direct marketing goal to contact a certain number of people each day. Choose from making contact with colleagues, network marketing, speaking, writing an article, giving a teleseminar, emailing your database, sending out postcards or connecting with potential referral partners.
Step 4. How many different ways can you follow-up? The fortune truly is found in the follow-up in small business marketing! If you did nothing but follow up with potential client contacts from the past year you would easily and quickly reach your “3 in 30 days” goal.
Simply pick up the telephone, dial, and tell your potential client that you are going through your files and saw that six months ago they were working on solving XYZ problem to reach ABC goal. You’re calling to see how that’s working for them.
Follow up again with a hand-written note. Follow up again with a postcard, an article you saw that made you think of them, or an announcement for an upcoming teleseminar. Truly, if you follow up with your follow up, you will have a never-ending source of referrals and you will never again have to attend another boring network marketing event!
Step 5. What daily action can you take to motivate yourself and your potential new clients into action? As a marketing coach, I recommend setting daily goals, such as a set number of phone calls, postcards, outreach emails, requests for referrals, etc.
Even better, write down your daily small business marketing goals, then check each off as it’s completed. Be sure and tackle your goals FIRST thing in the morning when you’re fresh. Get them done early and the confidence that they inspire, makes you even more attractive to potential clients all day long!
As far as motivating potential clients goes, set the intention to move your potential client forward with each contact that you make with them. Don’t be afraid to ask for their business. I have landed nearly all of my best direct marketing clients by telling them how much I wanted to be part of their solution to reaching THEIR goals. It’s honest, full of integrity and heart… and magnetizing!
One more marketing coach’s challenge for you: please print out this article and put it where you can see it every day. Visualize me by your side, encouraging you each day that no matter where you are in you business - brand new, just getting by, or already into six-figures - you will make your “3 in 30 days” goal!
Business coach Kendall SummerHawk, the “Horse Whisperer for Business” delivers savvy ways for entrepreneurs to turn hectic businesses into 6-figure successes. Get her “7 Quick and Simple Tips to Brand, Package and Price for More Money, Time and Freedom” at www.kendallsummerhawk.com.
Previous Articles Highlighter:
Days Devoted To Family Bowling (1)
Topics: FansEdge on-line coupons, BaseballEquipment key code, prosportspictures coupon code The game of bowling is suitable for providing families with a good source of entertainment many times a week. There are no age limits to playing this indoor game and many families will join in for a game of bowling on any night of the week.
Some Pros And Cons Of Owning Real Estate (2)
There are many tax benefits you can gain from owning a home. You can deduct most repairs, mortgage interests, and taxes. Talk with your accountant about these options, and save all your receipts from anything having to do with your home.
Is A Work From Home Franchise Business Right For You? (3)
Pros and cons of a home business: One major advantage of home based business franchises is that the initial investment required is typically much lower than a traditional franchise. Work from home franchises are usually in the $15,000-$30,000 range.
All About Flash Drives (4)
Moving forward, we got to meet and appreciate the infamous floppy disks where we can store our data in and be able to take them with us anywhere we go.
Using Golf Rules Effectively (5)
They might not know if they should learn the definitions to the game of golf first so that they can understand what the rule book says or if they should learn about the various specifications for each piece of golfing equipment that they will use in a friendly game of golf anywhere in the world.
The Breton Language - A Languages Of The World Primer (6)
The French state does not seem to have any intention of amending the Constitution out of a fear that it would lead to the country's eventual break-up. Despite centuries of oppression, Breton is still a living language with somewhere near half a million people using it on a daily basis and over a million claiming knowledge of the language.
Concealing A Mini Camcorder (7)
It is less than likely that you will regret buying this type of device and replacing having to use a bigger, bulkier, and less effective counterpart. Listen to Corbin Newlyn who is an expert author and an avid writer in electronics.
The Downside To Videoconferencing (8)
Therefore, errors glitches in technology and inefficient use of videoconferencing exist. Videoconferencing is a pros and cons decision; once the cons are identified, you can attempt to learn how to troubleshoot these issues.
The Many Features Of Videoconferencing (9)
You can save the contents of the whiteboard, allowing you to prepare content before the videoconference. You can save what you work on collaboratively on the whiteboard with other participants for use at a later date.
Its Classified - How To Utilize Free Classified Ad Sites To Boost Business (10)
There are many advantages to this idea, so take a look below to learn how to make use of this efficient resource. Using free classified ad sites are great for every business owner, but they are most appropriate for the business owner with little or no advertising budget.
Newer Articles Highlighter:
Are You Using An Ad Tracker To Track Your Affiliate Sales? (1)
The most common form of Internet income has to be becoming involved in an affiliate program. But, even programs like these can be very risky unless you have some sort of affiliate tracking measure in place.
Run The Numbers Before Buying An Investment Property (2)
SUMMING THE NUMBERS Once you add all the numbers up, you often find the property has 0 cash flow or even negative cash flow. This doesn't necessarily mean you should not purchase the property.
Busy Children Learn While Playing Soccer (3)
Soccer is a game that is played with two teams so learning teambuilding skills is a daily occurrence. Each soccer team consists of eleven players who are assigned various positions on the playing field.
What Does It Take To Start A Blog? (4)
How much easier can it get to start a website? But for some it is still challenging. How do you know what to write about? How do you get people to read what you write?
Finding Your Maximum House Price (5)
The higher the rate, the more your payment. 4) The property taxes of the area where your property is located. Again, the higher the tax rate and higher the appraisal values, the more dollar amount you will pay each month.
Why Have A Realtor? (6)
A good Realtor also has the professional experience to handle all the aspects of an offer, negotiating, and closing process. There's more to offers than just a piece of paper with some signatures.
The Two Sides Of Gentrification (7)
Are the businesses going up considerate of the needs of new people living there as well as people who have been there for years? Make sure to try and make your new neighborhood a safe and nice place for everyone living in it.
Evaluating The Different Options Available For Downtown Austin Condos (8)
SoLa is parallel to SoCo and about 2 main streets west. It is not as dense with shops but city plans are in the works to rezone almost everything along the street between the river south to 71 to be multi-use.
Affilliate Link Cloaking And How It Helps To Optimize You Business (9)
Because the World Wide Web is so popular today, people who spend their time on the Internet just waiting to scam other people is growing by leaps and bounds. This is why it is so important to have software in place such as affiliate link cloaking in place to help protect the innocent.
Are You Running Different Ad Tracking Campaigns? (10)
You could then transfer all your advertising dollars to the methods that are more successful, this way ensuring that your advertising dollars are not going to waste. Although ad tracking software will cost you a small amount in the beginning, the amount of information you receive from the reports will more than make up for an initial costs in the beginning.
Permalink to Small Business Marketing: Five Simple Steps To Get Three New Clients, NOW!