MLM: The Painful, New Reality In The Information Age
Topics: mlm, mlm business, mlm company, network marketing
Before the internet, MLM organizations and companies were protected by an information buffer zone which shielded them from this onslaught of people, opinions, competitors, and ads.
Its this buffer zone that allowed relationships to be built, skills to be learned, and loyalties to strengthened.
But the internet destroyed it in the blink of an eye.
It happens all the time…
You’re sitting pretty on top of a fairly large MLM or Network Marketing organization, you think you have finally found that “residual” pot of income gold at the end of the rainbow…
You’re making about $20,000 a month, you quit your job 5 months ago, bought a new house, that new sports car you’ve always wanted, and paid off all your debt.
Life is good…
Then one day, your MLM company changes their compensation plan just a little bit.
One of your leaders is NOT happy about it. They decide to move to another MLM company and with one click of a mouse, with one single email to his list of a few thousand recipients upline, downline and side-line, he basically destroys dozens of people’s businesses, cutting their checks in half or even worse. Including yours.
The income you’re relying on to pay the mortgage, invest for retirement, and put your kids through school literally vanishes overnight.
If something similar to this scenario hasn’t happened to you yet, it most likely will.
It’s a sobering thought when you realize that your lively hood in a MLM or Network marketing business is completely dependent upon strangers you’ve never met.
You don’t know their long-term plans. You don’t know about their family problems, and you don’t know what they’ll do next, yet your check is dependent upon them and thousands of others just like them because you simply cannot earn a full-time living on your own personal efforts with a MLM compensation plan. It’s not designed for that.
This wasn’t a problem in the past, but it is today.
You see, the internet is a tool that allows communication at a level that has never been seen by the world before, where opinions, rumors, promotions, and advertisements can now spread across the globe faster than you can blink your eye.
Massive revenues can be gained or lost in days for a company with nothing more than a well placed negative opinion report on the search engines.
MLM Downlines can be destroyed overnight by false rumors or leaders who jump ship.
MLM Distributors have instant access to an endless supply of tools, systems, leaders, training, opinions, and sales pitches which continuously plant seeds of doubt, and distract them with promises of better, faster, and easier.
Competing ads can be flaunted on the very door-step of a companys search engine results. And, Unfortunately, there is nothing that can be done about it.
The very moment your new MLM distributor feels frustration, feels trapped, feels failure, he or she will instantly open up to the endless supply of alternatives filling their inboxes on a daily basis with the very thing that will cure their pain and poof, they are gone.
There is no long-term commitment anymore because networkers are only as loyal as his or her options, and thanks to the internet, their options are now endless and one click away.
If you are a leader in the MLM or Network marketing industry, you know exactly what I am talking about and from this point forward, its never going to stop.
For better or worse, this is the new reality of Multi- Level Marketing.
Andrew Cass is a Marketing Consultant and a Home
Business Development Expert.
Learn the cold, hard facts about ‘MLM’ just released
in a schocking must have FREE REPORT you dont want to
miss if you are looking to achieve real wealth through
a ‘MLM’ business model.
Previous Articles Highlighter:
The Perfect Home Business Model For The 21st Century (1)
Not to mention, Starbucks resembles a virtual office environment more and more these days. Entrepreneurs on lap tops drinking coffee everywhere you turn. Anyways, I couldn't help but over hear what appeared to be a "job" team meeting going on that was led by the office manager for this particular company.
So Why Do You Do What You Do In Your Home Business? (2)
That's right. Never fails. I always stress this technique when I'm coaching new Home Business Owners and Entrepreneurs. Works like a charm. As a matter of fact, I'm even giving you some homework this weekend because I think the dog days of summer may be getting the best of you and I want to keep you sharp.
A Simple Way To Do Water Damage Restoration (3)
There is also the option to hire water damage restoration specialists. This group has all the necessary tools to get rid of all the water and take care of all your damaged items.
Flood Damage Cleanup Made Painless (4)
If necessary, you can use a shovel to take out the dirt. It may seem laborious but it will actually help make the cleanup faster. After you take out the mud out, you can hose out the rest of the dirt.
Stock & ShareTrading Tips For NSE (5)
NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. The Capital Market (Equities) segment of the NSE commenced operations in November 1994, while operations in the Derivatives segment commenced in June 2000.
Challenges In Post Disaster Clean-Up: Water Removal (6)
Some homeowners forget to turn off the electricity, causing major shorts in appliances, or worse-electrocutions. Do not sweat over disposable things, especially when they can no longer be saved.
Water Removal Services After The Flood (7)
Molds can grow in your home and on your belongings within the week of the flooding. Molds can be difficult to control especially if you are not able to get your home and your belongings dry quickly enough.
How To Get A US Passport (8)
Topics: us passport United States passports are issued exclusively by the U.S. Department of State. These passports, which are booklets, are valid for travel by Americans anywhere in the world.
Water Damage Restoration: How To Do It The Right Way (9)
Clean and disinfect your home so that all surfaces are clean. Inspect for hidden wet areas and disinfect those as well. You should also make sure everything in your home is dry- not just the exposed surfaces.
What To Avoid During Water Damage Restoration (10)
Do not leave clothes in a lump on your floor or any area of your home. Make sure you wash and get them dry right away. If you can not wash them right away, the mud will easily stain on the clothes and molds will develop.
Newer Articles Highlighter:
Setting Goals Is Only Half The Battle To Achieving Your Dreams In Your Home Business (1)
If you do not believe you can achieve your goals...You can't. You say you can. You wrote them down. But, if you do not truly feel you can achieve your goals with absolute certainty...You won't.
Do You Know About This (FREE) Unsung Marketing Hero? (2)
That's FREE traffic by the way. 3. Education: Using the forums wisely can open you up to great education. Whether it is from fellow entrepreneurs in your field or experts and other posters, you are participating in an 'inner circle' type discussion that may open your eyes to new developments and opportunities in your business.
Are You In The Big Leagues Or Little League In Your Email Marketing Efforts? (3)
So here's the scenario: Your business web site and e-mail address can look like this: www.Example.com/jsmith (not a real web site) johnsmith3478@yahoo.com (not a real email address) Little League. Or...
When It Comes To Effectively Marketing Your Business Its All About The Words (4)
Use your swipe file as an aid only, to sharpen your copy writing skills and make you better at marketing because remember, at the end of the day, everything is marketing.
Is Your Home Business A Hobby Or A Real Business? (5)
A sole proprietorship is when you operate your own business without a formal legal entity such as a corporation (Inc.) or (LLC). This is very risky. When you operate you business as a sole proprietorship there is absolutely NO legal separation between you and your business and you have personal liability for every business debt.
Are Your Customers Scared, Scarred Or Skeptical? (6)
The consumer is not too long a fool. These promotions do not produce the wanted response anymore. Repeated, high powered sales events create a downward spiral. Eventually you cannot offer a big enough deal to get the public excited.
The Characteristics Of The 'NEW Rich In America' Revealed (7)
They bounce back real quickly and tend to rise above past failures. They are poised and respond well to adversity. They continue to move forward toward their objective, no matter what.
The 5 Key Areas Of Business And Why You Must Focus On Them And Develop Each One Of Them At Once (8)
As a matter of fact the #1 tool now being used by Dan Kennedy's multi-million dollar marketing firm to introduce new customers to their marketing strategies is: "The Most Incredible FREE Gift Ever." This marketing strategy has generated millions of dollars in revenue for them.
The Four Critical Components To Writing Attention Grabbing Headlines (9)
Here are the maximum subject line lengths (including spaces) in some popular e-mail programs: AOL: 52 characters Hotmail: 45 characters Outlook Express: 64 characters Yahoo: 80 characters Here are some simple and fun ways to find profitable headline ideas: Look through your newspaper every day.
The "Big 5" Breakthroughs In Business Life (10)
Fascinating to me. Often times it is your attitude about price that gets projected onto the customer. As a matter of fact, 20% of people will buy a premium price (higher price) option, IF you offer it to them.
Permalink to MLM: The Painful, New Reality In The Information Age