MLM Sponsoring Strategy: Make A List And Pursue Warm Market Referrals
Topics: mlm, recruiting, sponsoring, strategy, warm market, duplication
If someone asked me for the “main” topics network marketers have trouble agreeing on, recruiting strategy would be near the top of the list. Certain companies have predominant styles, but there’s always that “renegade” team that breaks out and does something unique.
I’ve learned a lot since becoming a professional network marketer, but especially so on the subject of recruiting. I’ve studied various company teachings, the teachings of field leaders like Brig Hart, and network marketing trainers like Todd Falcone, Ellie Drake, and Tracy Biller. I’ve even had the pleasure of working with and learning from Ann Sieg on her personal team.
Rather than try and cram everything into one huge article, I thought it made more sense to break it up into several posts. So, this is the first in a small series about the various MLM recruiting strategies I’ve discovered.
It’s only fitting that I begin the series with the one we’ve all (and I do mean ALL) been exposed to. Perhaps it’s because this strategy was invented by the very first network marketers, or perhaps it’s because it’s perceived to be the easiest for “everyone” to practice… whatever the reason, the most popular MLM sponsoring strategy by far is to…
Make a List
Your company may provide a brainstorming tool, usually a list of “brain joggers” that help you recall all of the people you know. Or, perhaps your sponsor just walks you through the yellow pages over the phone.
“Who do you know who’s an Auto Mechanic, Anesthesiologist, Baby Sitter, Baker, Caterer, Chef, …”
Regardless of the method, at the end of this excercise the average person has a list of fifteen to fifty names. In network marketing parlance, this is your “warm market” list. In theory, these are the people you have the most influence over, and should therefore approach about your product and/or opportunity.
Pros and Cons
Every strategy has benefits and drawbacks, and warm market sponsoring is no different. The primary benefit is: it works for everyone. Everyone has friends and family, and those people have friends and family, etc. With proper support by your sponsor, getting started in the business is pretty painless.
This strategy is fun, and keeps your team close-knit. People love to have (and go to) parties, and parties are the usual method used in this approach to recruiting. Everyone you sponsor will, ultimately, be a friend of a friend. This makes company trips and vacations all the more fun (or not, depending on your friends’ friends.)
If you are respected and admired by the people on your list, your opinion will carry a lot of weight and you’ll have no problem bringing people onto your team. In fact, well respected people can often call the names on their list and say something like, “Give me your credit card and social security number… we’re going into business together.”
This approach does not work for everyone, though. If you’re young, and find it hard to get respect from your peers and elders, they are less likely to take you seriously when you tell them you’ve found “the opportunity of a lifetime.” My best advice here is to lean on your upline–use their credibility until you can build your own. While your older brother might not listen to you, he will find it harder to disregard your well-seasoned upline who’s making $10k per week in the business.
Another drawback to this strategy is that it can stall easily. If a particular person’s warm market yields little to no referrals, that part of the network can stall. Unlike those using a cold market lead strategy, or self-generating qualified leads, there will be no new people to talk to unless someone puts on their thinking cap. It will take a little creativity to kick-start that team and get them duplicating again.
Keys to Success
The key to building with this strategy is to efficiently move from one warm market to the next. Each time you sponsor someone, immediately begin helping them work their warm market. It’s important to teach the right behaviors in the beginning–hold each of your new partners’ hand as they begin their business, and make sure they do the same with the people they sponsor. This strategy falls apart without good upline support.
For example, when you sponsor someone into the business, YOU need to help them organize and host their first few home parties, or help them with 3-way calls. One way or the other, you CANNOT leave them to “figure it out” themselves. They are new to the business and have little credibility, they won’t know how to close, and they won’t pay attention to duplication. As their sponsor, though, you can talk to their warm market confidently and with authority. In time, they will be helping their downline as you helped them.
Jeff Hoffman is a distributor in the network marketing industry, and blogger on the same. On his blog, NetworkMarketingPerspective.com, you’ll learn the no-nonsense tips, tricks, and training that allow Jeff to make more money from home, sitting in his wheelchair, than most of his peers.
Previous Articles Highlighter:
First, Develop A Secure Marketing Mind Set! (1)
This is why many business owners hire a staff--so they can concentrate on only the most imperative day-to-day decisions. Business owners are advised to screen and "qualify" potential customers before investing minutes or hours of time.
Pricing For Profit In Your Small Business (2)
The trick here is to capture the appropriate amount of indirect costs. Remember, indirect costs are those additional expenses that allows us to produce the products or service we offer.
The Power That Runs Your Model Train (3)
If you put a water wheel or turbine in the stream of water, the wheel offers some resistance to the flow. But the water pushes the paddles on the wheel out of the way and keeps flowing, thereby turning the water wheel and accomplishing work.
Acquiring An Adverse Credit Secured Loan (4)
If the customer fails the pay back the loan, the bank will seize the collateral that was listed. The Positive Side Of An Adverse Credit Secured Loan Just because of person has had poor credit in the past doesn't mean that they will always have poor credit.
Inexpensive Tips To Increase The Value Of Your Home (5)
Make sure that the room has enough electrical outlets, this is very important. You should also have large cabinets and closets but not large enough to cramp the room.
Tanning 101: Understanding The Process (6)
Therefore, when larger amounts of it are produced, you skin begins to appear darker in color. In essence, this excessive production is your body's way of building up a resistance to the sunlight.
Make A Career Transition? Change Your Mind Then Change Your Life And Start Your Internet Based Busin (7)
Bottom line is don't let a few bad apples and negative experiences of the past cause an opportunity to learn something new, past you by. Take the time to learn about what may be your next great career transition.
Starting In A Network Marketing Home Business (8)
Customer service is what brings the buyers back again and again. Anyone can make a single sale, but return customers are what make a business succeed. When you interact with customers, talk more of them than of you.
"Can't Miss" Pennsylvania Walleye Fishing Techniques (9)
Popular Lake Erie consumes 9,910-acres in north-west Pennsylvania. In the other direction, heading northeast is Lake Wallenpaupack. This 5,600-acre lake makes a home in Paupack, Pennsylvania. Towards the south-west portion of the state lies the 2,800-acre Youghiogheny River Lake at Markleysubrg.
Protecting Your Laptop Investment (10)
Given the propensity of a laptop to be forced to endure these tortures, it is vital for laptop owners to protect their investment from physical damage that could cost hundreds of dollars to repair or replace.
Newer Articles Highlighter:
Dollywood: Entertainment For The Whole Family (1)
The park's amenities include stroller rentals, a baby care center, and restrooms with nursing stations. Family restrooms cater to both mom and dad who need to accompany their child into the facility.
Discover How To Overcome Adversity In Pursuit Of Great Home Business Success (2)
With such great learning opportunity to learn and grow, one can learn to develop on different areas such as courage, self esteem, organizational skills and self confidence. The development achieved can enable the individuals to reach out, plan for greater dreams and achieve great aspirations in life.
How To Prepare For Auto Loans? (3)
If you are a full time employee with a company, you can also choose the option of getting a novated lease. Novated leases are the agreements done between the leasing company, you and your employer.
Planning To Purchase An Auto Loan? - Keep These Points In Mind (4)
Home Equity Auto Loans: This is another popular method of availing auto loans. Such type of loan falls in the category of secured auto loans since you'll be offering your home as a collateral for the auto loan amount.
Camping Supplies - 4 Most Essential Camping Gear For A Troublefree Camping Experience! (5)
To buy camping supplies may not be always cheap but it also doesn't have to necessarily make a big whole in your wallet. You can find the best quality bag at a reasonable price too from people who deal with discounted camping supplies.
How To Experience Great Happiness Through Home Business (6)
Once he created his plan, he took actions on his plan. As he developed on his plan, he faced rejections and setbacks. It was a great learning for him.
Bank Auto Loans For Hundred Mile Travelers (7)
In the event of any unfortunate incident with the bank's financial health, your entire investment portfolio can come crashing. Although the free time available with stretch commuters may be extremely precious for them, but if you have a strong desire for best deals on your auto loans, you just cannot rely on your local bank alone.
Bad Credit Auto Loans - They Are Possible (8)
The lending institutions have relaxed their criteria by miles to make borrowing possible even for the people with a blemished credit history. Individuals with a bad credit history can either approach their banks or credit unions or can simply head online to get their loans sanctioned within minutes.
Eating Food In Your Car (9)
You can enjoy eating spaghetti. You can even enjoy eating your steak and potatoes. A tray is important because not only will it allow you to eat properly, you will also be able to avoid spillage.
Seven Tips For Buying A Home (10)
6. Be aware of different negotiating tactics and styles. An offer that is too low may upset the seller, and make counter offers less appealing. An experienced real estate agent can help you get through offer situations.
Permalink to MLM Sponsoring Strategy: Make A List And Pursue Warm Market Referrals