What Is E-mail Marketing?
Keywords: e-mail marketing, autoresponders, internet marketing, website promotion, list marketing
“The money is in your list.” Remember that quote, you will hear it again and again by many internet marketing gurus.
One of your objectives as an internet business owner will be to generate an opt-in e-mail list of subscribers. Once you have built a subscriber list, you will have a target audience that you can contact anytime you want. E-mail marketing is a powerful and cost effective method of driving more traffic to your website and getting more sales. E-mail marketing has a distinct advantage that other marketing methods do not possess.
It allows for multiple contacts to a targeted group of people who have given you permission to contact them and have an interest in what you have to say. They would not have signed up to be included in your opt-in list if they were not interested. You have the opportunity to build trust and relationships with these people. Since e-mail messages are being utilized, the amount of effort required to reach these people is minimal.
It is also inexpensive and timely. If you have a message to send to your subscribers, you do so in a matter of minutes. Compare the time and effort required to send an e-mail to mailing thousands of postcards (expensive) or placing and ad in the newspaper (not targeted). Sure you have to create the content for the e-mail, but you would need to do that for all other marketing methods also.
A major problem involved with e-mail marketing is the issue of SPAM. SPAM is illegal and is really a practice used by disrespectable people. Since SPAM messages have totally inundated everyone’s inboxes, a variety of SPAM filters have been designed to keep suspicious e-mail from reaching your subscribers. Many times perfectly legitimate messages will not ever reach a subscriber’s inbox. The best thing to do to remedy this is to give your subscriber instructions on what they should do to ensure your messages reach their inbox such as including your e-mail address in their safe list.
Regarding the content of your messages, make sure the e-mail provides something of value to the subscriber first, you can then mention what you are promoting afterwards. You can send them useful articles, newsletters, e-courses, special reports or anything else of value. Each e-mail will allow the subscriber to trust you more and more. Do not insult your subscriber by sending them an advertisement or sales pitch. They will opt-out of your e-mail list as fast as they opted-in!
For your e-mail campaign to work with the least effort and maximum potential you must use an autoresponder. The major cost associated with e-mail marketing would be due to using an autoresponder to assist you with automating your e-mail marketing efforts. However, this money is well spent and amounts to $20/mth or less. This amount is very minimal compared the increased sales you will be getting. The autoresponder will manage your campaign by automatically sending follow-up e-mails to your subscribers. Once again, these are people who already gave you permission to contact them. So get started on your e-mail marketing campaign today.
Nina Greene is owner of BennettWealthSystems.com and provides sound practices for starting an internet business. To learn more about this topic Nina recommends you visit: www.BennettWealthSystems.com
Previous Articles Highlighter:
Supermarkets Especially Prone To Slip And Fall Injuries (1)
If the unavoidable does occur, you still have rights, whether you are a customer or an employee. Customers If you are a customer, inform the store manager as soon as possible, and get that person's contact information.
Will Bankruptcy Lead To You Losing Your Home? (2)
So lets go over everything we talked about. If you are behind on your mortgage payments between 3 to 5 months and you don't have the capital to bring the loan current and you feel that bankruptcy is on the way then Chapter 13 might be your best option.
This Is How You Can Get A FHA Mortgage (3)
These FHA mortgages are marvelous to get, but you should first qualify for them and you can only have one FHA mortgage at a time. Court helps people to learn about student loan consolidation.
Why Old School Network Marketing Is Dead (4)
It's a tactic employed successfully by some of the most successful online entrepreneurs of the last decade and it's only now that smart network marketers are realizing the power of this method in attracting targeted prospects to their business.
Do We Need PDAs? (5)
With todays PDAs you dont need that at all. PDAs are putting your office in your pocket. You can manage your contacts and meetings, send and receive emails, listen to music, play games and movies, write professional documents, take photos and connect to the internet.
Everything You Wanted To Know About Event Photography Software (6)
You'll need to spend money to get money you need to purchase some of the best photography equipment available, which includes the camera and event photography software. Let's start with the obvious: the camera.
Memory Foam Toppers For Your Mattress (7)
Making sure we get enough sleep is important and getting enough quality sleep is even more so. Quality sleep helps to refresh us physically as well as mentally. Poor sleeping habits may lead to short-term memory loss and even physical maladies that can adversely affect cardiac and circulatory health.
Work Life Balance Tips For Busy People (8)
According to anti-aging expert Prof. Avni Sali of Swinburne University in Melbourne, older Australians, especially those over 40, are in danger of being killed by the stresses of work.
Natural Stone Patios Are A Beautifull Addition (9)
Since rocks live in the out of doors from the time they are formed, it is only fitting that we use them for outdoor decorating. After all, they have been used for outdoor projects for thousands of years.
Building Your Own Custom Waterbed Frame (10)
Many areas of the U.S. have very strict air quality standards that make it more expensive to apply wood finishes such as stain, varnishes and paints. Offshore producers often do not have such restrictions.
Newer Articles Highlighter:
Becoming Self Employed, Are You Ready? (1)
You really must consider how much effort you have available and the results you would expect to create from what you give. The truth is that you will be working for free some days, client hunting, marketing and yes, even free jobs, are all things that come with the territory if we like it or not.
Some Important Commercial Greenhouse Equipment That You Need (2)
Above are just few from many commercial greenhouse equipment that you need for to succeed in this area of endeavor. Bercle George is an expert gardener and has published an excellent greenhouse gardening resource at www.greenhousemanagement101.com
How To Optimize Your Garden For Drought Or Water Conservation (3)
Below are some techniques that I have implemented with my garden. You can apply these, too. First, if the soil you have does not retain water very well, you can make a water conservation by adding with lots of compost.
3 Great New Cooking Recipes: Fast To Cook, Good To Eat! (4)
Toss in the ginger and pea pods, cooking another couple of minutes before serving with rice. 2. Shrimp Scampi Ingredients: a tbsp olive or vegetable oil, 3/4 lb uncooked, de-veined medium sized shrimp, peeled and tail shells removed, a medium green onion that is finely chopped, a clove of garlic also finely sliced, 2 tsp each of fresh or basil and parley or 1/2 each if using dried version; a tbsp of lemon juice, 1/8 teaspoon salt and if you like the taste, then grated Parmesan cheese.
Priorities Offer Peace (5)
You have so many responsibilities; the day does not have enough hours to get everything accomplished. You will have to set priorities in order to realize any modicum of peace.
Online Auctions - Setting Up Your Ebay Business (6)
This article is meant to be step one in your step by step approach to online auctions. It will help to prevent information overload, keeping you from becoming confused and bogged down.
Case Study: Using Articles To Increase Traffic And Ranking (7)
We all want more traffic; however, as search engines get smarter traffic is harder to find. Recently I came across one of the best written articles I have ever found.
Affiliate Networks - Make Money With Clickbank (8)
Affiliate Marketing is big business, both for merchants selling products on the internet and affiliates promoting them, so the choice can appear endless. If you know which product you want to promote you can simply search Google for that product and find a website that sells it which also offers an affiliate program.
Blogging - An Introduction (9)
Search engine developers are generally agreed that, due to their "home made" and partisan nature, blogs are characteristically the source of unique, original and relevant content, which is regularly updated or added to.
Become An Article Writer (10)
If you can write a good story or do a bit of research and pull together a short, interesting summary or article, you can make money as an article writer.