US Postal Service…Your Marketing Buddy
Keywords: marketing, direct marketing, direct mail, mass mailing
One of the first things I do with clients is determine their relationship with the post office. Why? Because in order to be an effective marketing organization, they will need to get pretty cozy with them. I admonish you to shake off the image of our mail system as being anything other than a highly reliable and valuable strategic business partner. After all, they help to deliver your message to a targeted group of prospects in an inexpensive way. And these prospects will buy depending upon the right message. Think of your mail carrier as a kind of sales director and the letters as sales sentinels without the downside of having to pay benefits.
Direct mail has been and remains the marketing champ for efficiency. It is still the most cost-effective tool for creating and maintaining interest as well as gaining valuable information to re-use in other marketing media. In terms of return, you need to determine how much a sale is worth to you over the lifetime of the client. Let’s say for widgets, that it’s $3000 over 5 years. In one year, by writing say, six letters to them to create the dialogue, you’ve spent 75 cents times 6 which is about $5. $5 in acquisition costs compared to $3000 in value of the client. can you beat that? Even if you factor in all the mailers in that campaign with no one else buying, you’re still probably ahead.
Whether you’ve never used mail to market your business or you’ve tried and done poorly, I encourage you to pick it up again, plan, modify and learn until it works for you. Direct mail is a tactic that you need to be patient with. It might not bring results in the first couple of tries, but as long as you’ve identified a good list and your message is sound, it will pay off. And after you’ve seen good results from it, you’ll work this method into your marketing efforts permanently.
Get to know the costs: the supplies, the printing, the postage, the delivery times, and the specific results. Try different copy to different groups on your list. Tinker with it, try different things. Call a few prospects on the list for feedback. This is how you remove the guesswork out of your marketing efforts!
Once you get calls or inquiries from the mailers, you can use that message in your advertising and the results should be similar.
Again, be patient with direct mail. Expect to send out six different pieces to someone before you get a response. And send out different types of copy to them each time, such as newsletters, postcards, or press releases. Include yourself in some of the mailings to get an idea of what and how they’re receiving. The bottom line is that you act similarly to them…that is, you’re probably not going to call until you see the name and the offer several times. Be steadfast, and after some time, you’ll be sold on the mail as well.
Scott Campbell owns Impact Marketing, Inc out of Atlanta, GA. He installs a marketing system, called the “Ultimate Marketing System”, into small businesses and practices in the Atlanta, GA area.
Learn more about Impact Marketing and its solutions here at www.impactyourcompany.com.
Previous Articles Highlighter:
5 Steps To Getting Your Internet Business Going (1)
There is a vast amount of duties and obligations to get the business running and you want to do it as quick as possible to begin making money. By following these 5 beginning steps, you can get your business going as quickly as possible with little stress.
Marketing's #1 Rule (2)
One such technique at the time was email marketing. The results were spotty at best not necessary because of the technique but because of the this-is-going-to-get-us-all-the-business-we-want mentality. You need a planned approach which involves goals, logical steps, a budget, and partners.
Why Intruders Hate The Home Security Camera! (3)
Keywords: home security camera, security camera Home security cameras have become a powerful weapon in the fight against crime and while they don't guard your home in a physical sense, their ability to cast a watchful eye over your most valuable possession and their deterrent aspect make home security cameras a worthwhile investment.
What You Should Know Before You Press Download Ringtone (4)
Make sure that the ringtone file, just like any file, is checked for a virus and is clear before you complete the transaction. A third thing to consider is to have an idea of what you think you would like before you begin browsing.
Aspects Of Starting An Internet Business (5)
Andy West is a freelance writer for My Top Reviews. My Top Reviews offers advice and reviews on starting an internet business. For more information, please visit www.mytopreviews.com.
Three Questions You Should Ask Before Buying A Built In Coffee Maker! (6)
Dean Caporella is a professional broadcaster who has a passion for all things coffee. If you are thinking of a built in coffee maker then read this report before you buy.
Conference Call Tips: A Common Sense Guide (7)
7.If there are a lot of people on the conference call, introduce yourself when you speak. It can be done without much formality, but its better they know who is sharing the golden idea, before someone else slips in to take credit.
Making Money With Articles & Finding Freelance Writers (8)
Some forums can also be useful. Pino Tedesco is a leading web content provider, through free articles that are able to be copied from his article directory. To get more info like above or submit articles with your backlink to his directory at www.articlelog.com to generate more web site traffic and sales for you.
Debt Consolidation Company - Tread With Caution (9)
Since you are already facing problems, you cannot afford another entrusting the future of your personal finances to a wrong company. A wrong selection of Debt Consolidation Company can do more harm than good and could be disastrous for your credit rating and financial health.
Real Estate Investing Software: Features To Compare (10)
You can keep track of expenses such as utilities, so you can keep track of all your accounting. Especially if you have many rental properties that you have to manage and keep track of, a good software program can help you do it.
Newer Articles Highlighter:
Waiting Could Be Devastating, Protect Your Data (1)
We have covered a series of tips that you can do to protect your computer data for free. Just think if you implemented each of these you probably would have a very good probability of protection as well as a good chance of recovery if something did happen.
Late Night Snacks Make It Hard To Take The Pounds Off (2)
Make sure you eat enough during the day. Even if you are on a diet if you do not take enough calories in during the day you will get hungry at night.
Affiliate Marketing Mentors To Follow, And Why? (3)
So make sure that you are knowledgeable on these things before you accept any invitation to be a mentor. Yes, being a mentor is way harder than succeeding in affiliate marketing but this task is very rewarding especially if your client become victorious.
Affiliate Marketing - Best Performing Different Types (4)
But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program. - Pay Per Lead - PPL The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow.
New Samsung Dual Flip Phone: SCH-U740 (5)
The SCH-U740 also has a 2.2" thin film transistor display. Thin film transistors are attached to the screen, creating a brilliant display. TFT, as it is commonly known, is considered to be the most advanced technology available.
How To Build A Massive, Responsive List Of Eager Subscribers! (6)
Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.
Affiliate Marketing - What Is It? (7)
Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days.
Making Dry Skin Treatments Work For You (8)
Fatty acids are particularly important to people with dry skin. Use coconut oil; it just takes motivation, a willingness to try it, and diligent application of coconut oil several times daily and at bedtime to see its benefits.
Enjoying The Playgrounds - Playground Equipment (9)
Nowadays, playgrounds and playground equipment are also designed for adults. Many playgrounds of today have a variety of other sections and equipment that are just as fun for adults, such as basketball courts, skating rinks, skateboard ramps, baseball diamonds, and volleyball nets.
Two Tier Affiliate Programs - How To Use To Your Advantage (10)
Pino Tedesco is a leading web content provider, articles are available from his free affiliate program and marketing article directory. Such information includes two tier affiliate program and two tier affiliate marketing To have your free backlink to your site go to www.articlelog.com.