Are Metatags So Important To The Search Engines Anymore?
Topics: meta tags, link popularity, reciprocal links, ranking with the Search Engines, Search Engine rankings
The debate rages on about whether meta tags are really relevant anymore and should you even bother with them.
Meta tags are unseen bits of information that reside in the ‘Head’ section of web pages. They give the Search Engine robots that visit your website an idea of what your web page is about. In earlier days when the robots were much simpler little programs good meta tags were an absolute necessity if you wanted your web page to rank highly in the search engine results. The main three meta tags that search engines took an interest in were ‘Title’, ‘Description’ and ‘Keywords’. In the early days all one had to do was stuff these tags with your favorite keywords and you were sure to rank highly with the search engines.
However as robots got more sophisticated ‘keyword stuffing’ became detected and the robots actually started to weigh the content of the actual page against the meta tags. Keyword stuffing meta tags could now get you penalized by the search engines if your page didn’t match up to the keywords in the tags.
Then, lead by the big daddy search engine, Google, link popularity suddenly became a much more important criteria on which they judge the relevancy and ‘importance’ of websites. This means how many external websites (as in someone else’s) have a link on their website which points to yours. This lead to a flurry of link farms springing up (now a no no..) and reciprocal linking between websites (You put a link on mine and I’ll put a link on yours). Obviously Google and the others live in the same World that we do and soon became aware of what was going on. The robots improved yet again and could now differentiate between one way links and reciprocal links. Guess what, reciprocal links suddenly carried a lot less weight and a lot of websites tumbled down the rankings as a result.
The best links to have without a doubt are now One-Way links (Someone else links to your website but you don’t link to theirs..) This really brought to the fore already established marketing methods such as Submitting your links to Directories and Article Writing. These are two of the currently most effective methods of getting a good ranking with the Search Engines, and as an effect, more traffic to your website.
So do the Search Engines care about Meta Tags? Yes and no. In my opinion as far as Search Optimization goes Tags carry a LOT less weight than they used to. Search Engines had to learn better methods of ranking websites because Web Masters were exploiting the Tags.
So if you’re concerned about getting on the front page of Google then you need to get lots of quality back links to your website, did I mention relevance? Maybe that’s for another article. For now if your website is about cars then try to get links from car related websites, it could be a Desert Rallying website if you like, but there should be a better than tenuous connection.
Meta tags ARE still important in my view if you want to do Google Adwords. I believe that Google still considers meta tags in determining relevancy of your ad to your page WHICH in turn determines how much you will have to pay per click.
SO yes it’s worth getting your meta tags sorted and clear, it will help to bring your pay par click price down with Google and it doesn’t hurt to have them done right anyway. Pick about four or five relevant key words or phrases for your page, Don’t put fifty in there, Google will laugh all the way to the bank with your click price.
Russell Marsh is an independent Internet Marketer. This Online Business website helpandinfo.com has lots of resources and help for those wishing to make a living on the internet including a free meta tags creator.
Previous Articles Highlighter:
Make The Search Engines Fall In Love With Your Blog (1)
Topics: Court's Internet Marketing School, internet marketing services, internet marketing services Many people have started to use the Internet as a source of effective business and profitable income that enables them to simplify the amount of work that they need to do.
How To Saponify Without The Ruinify (2)
They had step-by-step walkthroughs, but they mostly ran along the lines of: 'Step One: Pour A into B. Step Two: Heat till certain temperature. Be careful of whatever.
Use Southwestern Rugs For Unique Western Home Decorating (3)
When purchasing American Indian style rugs, you will find many of southwestern rugs to choose from and will no doubt want to add a few of the most popular and sought-after rugs in your home decor.
Finding Out How To Improve Your Page Rank For More Traffic (4)
Topics: Court's Internet Marketing School, internet marketing services, internet marketing services Several posts and texts have been created that speak about the true functions of various search engines and how they arrive with the rankings of different sites.
Are There Any Anxious Fisherman? (5)
While standing in a favorite trout stream casting to rising trout on Saturday morning, the stressful meeting with your boss on Friday becomes a distant memory. So you missed that deadline, all that concerns you now is the fat rainbow stalking the pool below the riffles.
Building Links By Sponsoring WordPress Themes (6)
These creators will also reference more people to your site when they want to use the specific template. It is a very effective web design strategy and quickly enhances your site's value and quality.
Auto Loan: Tips On How To Save On Car Financing (7)
However, there are some companies that allow more flexible terms. For example, you can opt to lower the tenor to about three to four years instead of five. Why would you do that?
What You Should Know About Alexa Rankings (8)
The Alexa rankings are a wonderful method that new bloggers can use to begin a successful blog site, but as you progress in the online world and become much larger and more popular, you should not completely rely on Alexa's rankings for complete and accurate information with regards to the status of your blog.
Popular Brands Of DVD Writers (9)
Sony Corporation, one of the electronic giant in the field of electronics, manufactures video, communication, and information technology products is equally successful in making DVD writers. The look of Sony DRU-700A is white and the front plate is translucent blue in colour.
What To Look For In Boston, Dallas And Atlanta Moving Companies And Movers (10)
Most of them offer the service and it is free and at no obligation so take advantage of that. These quotes can vary and don't think that just because you were given a really low quote from all the others that that are the one to choose.
Newer Articles Highlighter:
Look Sharp To Stay Sharp: A Masterful Professor Studies Online To Advance His Skills (1)
Everyone, I'm sure, will benefit as he becomes an even more brilliant teacher, consultant, speaker, and leader who understands that you have to look sharp to stay sharp. Donald W.
Work From Home MLM Business Opportunity - The Internet Way (2)
Knowing this fact, you can easily position yourself in front of them. 2)Converting those who are already interested is much easier In the old method, you may try to talk to your friends.
Proof That Cheap Doesn't Always Pay (3)
I've tried pointing out to Mr Parker that we can still get cheap ink cartridges from a decent, trustworthy company but he panics that no one can match the cheap that he gets from his dodgy dealer that comes round selling things from the back of his grimy old Morris Minor.
Pirates In The Caribbean At Worlds End (4)
It seems that the other actors fit their characters to the letter just like Depp and Sparrow. A good example would be Geoffrey Rush playing the role of Captain Barbossa, Sparrow's competitor for the Black Pearl.
Travel Information About Daytona Beach, Florida (5)
And there are many not all who enjoy surfing more than driving. The city is full of activities all the time around the year. So it is ideally a 23 mile stretch full of fun and colorful people.
Should You Hold Or Sell Your Investments? (6)
It might be hard to see your number go down instead of up for a while, but you have to learn that it is okay. Now let's compare your body to your retirement fund.
Basics Of Successful Web Design (7)
Topics: web, design, website, successful, basics, easy The world of internet has changed the way information is accessed. The internet is known as the information superhighway. The World Wide Web mostly gained momentum after 1990s and especially after the world famous search engine Google appeared on the scene.
Earn Money Online In 2 Easy Steps (8)
This is the result of not doing market research and creating a realistic plan to reach their goal. Market research entails hanging out in forums, participating in discussion groups, and networking on sites that are related to your business idea.
Different Ways To Make Multiple Streams Of Income From Working Online (9)
Sale of Affiliated Products: Using your website, you can recommend products produced by other people. You earn commissions for every referral you make. However, there is no risk of making specific number of conversions or sales through these affiliated products.
Trailer Insurance: Is It Really Required? (10)
Think about your trailer. How expensive was it? In most cases, a trailer for any reason hauling livestock or equipment, is likely to be extremely expensive. For instance, if you were to have a custom trailer built specifically for you and your needs, you might have paid more than $50,000.
Permalink to Are Metatags So Important To The Search Engines Anymore?