Realtors, Get Your Next Listing Using A Geo Targeted Google Ad Campaign.
Keywords: real estate advertising, real estate marketing
Local buyers and sellers are actively searching for Realtors on the Internet. Studies show that these potential customers are serious when searching on the internet for real estate services. The problem is as a local Realtor you have to figure out how to get these customers to your real estate website, and you have to do it without breaking the bank.
Did you know that 74% of U.S. households use the Internet as an information source when shopping locally. 45% of local searchers have the intent of doing business locally. The percentage of people who use yellow page advertising decreased from 75% to 62% last year. If you’re one of the many Realtors who have a yellow page ad, it’s time to consider buying a smaller ad and shifting your marketing dollars to the Internet.
As a local Realtor, it’s hard to ignore these facts. If you want to compete in your local real estate market you must have an internet presence where your customers are searching. Google’s local, or “geo targeted’ pay per click marketing can put your real estate website on the first page of Google where your future customers are searching.
In a professionally created Google pay per click advertising campaign keyword phrases are used to trigger your ads when someone searches using that phrase. An example of a keyword phrase that might be used would be “real estate in Glens Falls”. When someone types in this keyword phrase your ad, pointing to your real estate website, would be displayed. Chances are you will also see ads for your competitors on the same page. The cost per click for ad positioning on this page may be somewhat competitive.
Now, this is where “geo targeting” comes in to play. A professional pay per click marketer would never use the phrase “real estate” for your pay per click campaign. Imagine all the people on the internet that type in “real estate” everyday. Your ad would show thousands, if not hundreds of thousands of times per day to people who are not searching for real estate in your area. Some of them will click on your ad costing you money.
However, when implementing a “geo targeted” pay per click advertising campaign, you can use a general keyword like “real estate”. It has also been my experience that the cost for that same click is much lower in a “geo targeted’ campaign.
Here’s why. When setting up your “geo targeted” campaign I use your physical address. Then I tell Google what the ’search radius” for this campaign will be. You can go out 5 miles, ten miles, or 100 miles. You decide how far you would travel from your location to do business. It’s entirely up to you. Google will then serve your ad only to searchers within that “search radius”. Now for the best part, your competition did not bid on the keywords “real estate”, he is bidding on “real estate in Glens Falls”. He does not have a separate “geo targeted’ campaign set up. So, there is a lot less competition in your “geo targeted” advertising campaign, hence, you pay less per click. In fact you pay a lot less. My Realtor customers save about 50% per click as opposed to all the other pay per click campaigns out there.
They also gobble up lots of local business right in their back yard. So, how do you promote your real estate website? Remember, real estate agents will not be replaced by technology, they will be replaced by the agents who use technology to their advantage.
Mike Alves is the owner of www.Marketing4Leads.com business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.
Previous Articles Highlighter:
Top 6 Mistakes To Avoid When You Start An Online Home Based Business (1)
If the statement changed to "Believing that online home based business doesn't Cost Much capital", then it would be accurate. This is another very common misconception. If you think you can start and develop a home based business without spending a dime, you are misleading yourself.
Swimming Pool Pumps Keep Your Water Clean And Fresh (2)
They are just as necessary as filters or chemicals. If you don't have any idea what type of a pump your pool needs, then don't be afraid to ask!
Nurse's Best Acne Skin Care Tips And Treatments (3)
The skin is subject to constant attack from without, so can be affected by numerous conditions, diseases and ailments. Sunlight, water and air play an important role in keeping the skin healthy.
Making Money At Home? Become Self-Employed The Legitimate Way! (4)
Keywords: home business, homework, dream, build, self employment, save, money, not difficult, Starting a legitimate home business is an easy and exciting way to take charge of your career and enjoy the luxury of working from Home.
How To Litter Train A Kitten (5)
The key to litter training a kitten is to let it get used to the litter tray as soon as possible. You will need to manually place your kitten onto the tray initially, as it is neither used to it nor is it able to climb over the edge to get in.
Finding Ways To Outsource (6)
When you make your decision to start outsourcing some of your daily tasks, start with the highest priority on the list which you believe can be outsourced. Attempt to outsource this task as a test to determine whether or not outsourcing will work for you.
The 5 Thoughts Of Mr Employee..And He's Neither Right Nor Wrong! (7)
Some people might think that Network Marketing businesses are scams, well, it's not true so long as the PRODUCT is of good value. Money is made by Product Sales and not active recruitment.
Real Estate Websites: 21 Ways To Turn Away Visitors (8)
You can check out anytime you like... but you can never leave.) Roselind Hejl is a Realtor with Coldwell Banker United in Austin, Texas. Her website - www.weloveaustin.com - offers homes for sale, market trends, buyer and seller guides.
Trading The Emini? Here's How To Shortcut The 3 Year Learning Curve (9)
You can see the potential, but the learning curve and time it sucks up can take a huge chunk of your life. For my money, it makes sense to let somebody else spend the hundreds of hours and thousands of dollars required to learn to trade profitably, and then hitch a ride on their coat tails.
How To Stop Biting Nails (10)
It is also seen that even cuticles and skin around the nails also get bitten in case of compulsive. With broken skins, the chances of microbial infections increase manifold.
Newer Articles Highlighter:
Google AdWords For Realtors (1)
Glance over to the right and you can see your ad for your real estate website right along side the big boys. Why is Pay Per Click Advertising Important for My Real Estate Website?
Golf Balls -- The Science Behind The Dimples (2)
Dimples were first added onto golf ball surfaces back during the gutta percha phase. Coburn Haskell introduced the one-piece rubber cored golf ball encased in a gutta percha sphere.
Great Benefits Of Cardiovascular Exercise (3)
It will help you build up endurance and gain more definition in your physique. Below is a list of reasons why you should keep up to date with your cardio workouts.
Graphic Design Training -- Enhancing Your Computer Graphic Design Skills (4)
Computers are now considered to be an indispensable tool in the graphic design industry, though some traditional graphic designers may still prefer to use manual and traditional tools for their creative endeavors.
Consultants Help Fine Tune Your Business Performance (5)
Traditional accounting companies such as Arthur Andersen and global IT services firms such as IBM also set up consulting departments. Businesses or companies can engage a business or management consulting firm or an individual business consultant who will draw up suitable business plans and strategies and implement them.
Guide To Purchasing Antiques (6)
Excessive cleaning sometimes ruins the originality of the antique. First-time buyers can also buy general antique guides for research and guidance on starting their antique collection. Guides on specific antique items are also available.
Tips For Profitable FOREX Trading (7)
The FOREX market is always a good market. FOREX trading involves selling or buying one currency against another. In essence, a bull market or a bear market for a currency is defined in terms of the outlook for value against other currencies.
Wakeboards For Thrill And Action (8)
Wake boats nowadays come with wakeboard towers. Instead of the rope being mounted on the back of the boat, the rope is mounted on a tower, which is normally 2 to 3 meters from the water level.
Coin Collecting Opens The Door To The Past (9)
Olive oil or soapy water may be used for cleaning coins. Harsh cloths should never be used to clean, and tap water is a strict no-no as they contain minerals that may harm the coins.
Home Security For Your Peace Of Mind (10)
Burglars may think twice about breaking into a house outfitted with home security products, so a good home security system is a good deterrent against these crimes. When you decide to install your home security system the first thing you need to do is to find a trusted home security company that can recommend to you the most suitable home security products to get, for example inconspicuous safes that are hidden or blend into the wall or furnishings etc.
Permalink to Realtors, Get Your Next Listing Using A Geo Targeted Google Ad Campaign.